Just some approaches to illustrate a re-branding exercise.
The objective of which was to take a fresh look at a family theme park. The idea behind the images and campaign was to revitalise the parks image creating a strong, youthful, family oriented national brand.

 

Themes related to each image were required to have a strong, identifiable, relationship with the park. Family, kids, water park areas, rides, animals, excitement, fun, value for money, etc.

 

None of the promotional images were ever used, or published.
With one exception. The Cobra ride livery was created and implemented. Cobra promotional material was also published, involving actors and a photo-shoot. The logos have all been successfully implemented within the park. Each one giving that attraction its own, unique character.